Sifto Salt

The Challenge

Founded the same year as Canada, Sifto Canada/Compass Minerals wanted to celebrate its 150th anniversary alongside our great country by connecting with their target consumer and sharing a message of celebration and heritage.

The Solution

Bridge worked with aligning Sifto to cover great heritage moments in their own Canadian history and the role that salt played.

The Result

Over 600,000 Canadians shared in the celebration of Sifto’s 150th Anniversary.