Sifto Salt
The Challenge
Founded the same year as Canada, Sifto Canada/Compass Minerals wanted to celebrate its 150th anniversary alongside our great country by connecting with their target consumer and sharing a message of celebration and heritage.
The Solution
Bridge worked with aligning Sifto to cover great heritage moments in their own Canadian history and the role that salt played.
The Result
Over 600,000 Canadians shared in the celebration of Sifto’s 150th Anniversary.