Shiseido Canada

The Challenge

Shiseido Canada wanted to inspire Canadians to #ShareBeauty with one another. At Beauty Counters across the country, Shiseido encouraged customers to write a note to a loved one and have it shipped from Shiseido. They wanted to extend this campaign into the digital space.

The Solution

Bridge created an online portal that allowed customers to write their own notes and have them mailed to loved ones across the country. Simultaneously, Bridge created an interactive Facebook Application that encouraged Canadians to create video montages of memories with loved ones and to add their own custom note of #ShareBeauty. We paired this with a video amplification strategy across YouTube and Programmatic Advertising for amplification and Instagram Photo Submissions for further engagement.

The Result

A more beautiful and benevolent Canada. Hundreds of thousands of video views and tens of thousands of #ShareBeauty executions.