Nature Conservancy Canada

The Challenge

Nature Conservancy Canada Needed a Search Marketing Overhaul. Their current strategy was driving traffic, but it wasn’t driving donations efficiently.

The Solution

Bridge created a fully custom AdWords solution. Full analysis of their old campaigns, the competitive landscape and search habits of Canadians revealed that a branded solution wasn’t enough. We built a compelling Search Engine Marketing campaign that tapped into all of the reasons, environments and causes for which Canadians are likely to donate.

The Result

Over 10x the amount of donations raised through Bridge’s AdWords campaign using identical historical budgets.